Podcast Design & Production
Here at Epic Journey Media, we believe in the power of podcasting. A podcast is a media channel that gives you unlimited freedom to promote your business, connect with others, and demonstrate your expertise.
There are no complex or costly algorithms standing between you and your ideal audience. With a podcast, you are in complete control of the content because you own the media channel. There is endless opportunity for audience growth.
Podcasting can be the gateway to connecting with your ideal clients and referral partners. What’s more, your competitors have most likely not caught on to the concept – yet. Our podcast production service provides an all-inclusive marketing solution that will position you as a recognized expert and connect your business with your dream prospects. Think business networking, but targeted, scalable, and time-leveraged.
Do we have your attention?
Coaching and Consulting
Perhaps you’re a hands-on, DIY type of marketer and want to tackle this marketing strategy on your own. Nothing wrong with that! Podcasting, blogging, and email marketing are extremely fulfilling and rewarding activities for professionals and influencers.
We’re available to assist you and your team with hourly consultation services that will help you align your content creation and marketing efforts with your long term goals. We can help you create and launch a content marketing program, and keep you on track toward becoming the most recognized expert in your market.
To maximize the influence of your podcast, it will need a really great home. We design our podcast websites to be well organized, easy to navigate, and easy on the eyes. While it’s true you could add a few sections to your existing business website for the podcast, there are several strategic advantages to creating a seperate website for your podcast. We go over all of the advantages with you during our consultation.
The podcast website is also a great platform to host other media and assets that will help engage your audience. A few examples include: contact forms, blog posts, videos, imagery, and opt-ins for listeners to join your email list.
Regardless of what the armchair entrepreneurs might be saying, email isn’t dead. Far from it. Data shows consistently year after year that people who do business with you want to receive your email communications. Your email list is one of your most valuable assets. You own it.
We could go on and on about why you should be nurturing your email list, but for now let’s share just a few statistics on email marketing from a B2B perspective:
- Email is the third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders
- 86% of business professionals prefer to use email when communicating for business purposes
- Email subscribers are 3x more likely to share content on social media than leads that come through any other channel
- Email marketing is still the greatest driver of customer retention for retailers
- Email marketing is Permission Marketing – 77% of people prefer to get permission-based promotional messages via email versus any other marketing medium.
And millennials? 73% identify email as their preferred means of business communication. Not bad.
A well-produced and thoughtful podcast will create an audience that not only wants to sign up for your email communications, but they’ll open those email communications at rates 300-400% higher than the industry average. We fully integrate an email list strategy into your podcast production, and provide all the tools and content to keep your audience engaged consistently week after week.
A well-managed blog is the perfect compliment to a quality podcast. Your podcast episodes will inspire blog articles, and your blog topics will inspire future podcast episodes. A blog also aids in searchability (SEO) for your podcast, and thus your brand.
Blogging continues year after year to be one of the most popular and effective ecommerce marketing strategies. 60% of consumers say blog posts are valuable in the early stages of the buying process. Businesses that publish 15 or more blog posts per month receive 3.5 times more traffic than businesses that publish 4 or less.
Plus, people like to read blogs that contain great content. Blogs can capture attention with a great title. They’re scannable, and can be very quick to read. Blogs are convenient. Most of all, blogs can further position you and your business as the recognized expert in your market.
But, maybe you’re not a writer. Or, you don’t have the time to produce a blog post every few days. Don’t worry – we’ll take care of the blog, too.
Begin your journey
It starts with a phone call or a virtual meeting. Book a 20-minute consultation with us at no cost to you, and find out if our programs are right for your business.